How to Write Catchy and Effective Content for The Web

How to Write Catchy and Effective Content for The Web

In some way or another, for whatever purpose it may be, we all express ourselves, our individuality, thoughts, passions and purposes, through the art of communication. Today, much of that expression comes in the form of writing. Both formally and informally, be it writing for academic literature, novels, journalism, social media, text messages or e-mails, we have more than enough experience writing about a wide scope of subjects. Just as the content for each of these platforms requires the writer to follow a certain structure, a certain language, writing for the Web also has its own special formula. The majority of us spend our time communicating with others, and a great portion of that happens through writing.

Here are Some Precise Tips on How to Successfully Write Web Content:  

Accept that You are a Writer 

You might not feel like a writer but you are one, so learn how to do it exceptionally. Pick your topic, do your research (do it well) and?begin!

Know Your Goal 

Whether you want to inform the public about something new, sell a product, pose a question or create a call for action, understand WHY you are writing what you are writing, and make that clear throughout your content. If  the reason you write isn?t apparent in your work, your audience will be lost. If you are unsure or don?t know, your audience certainly doesn?t.

Know Your Audience

Determine who you are directing your writing to and appeal to them and their needs. Much like a comedian has to feel out a crowd to know what type of humor to use in a joke, writers need to know their audience fairly well in order to use language, information and rhythm to appeal to and connect with their readers.

Follow The Rule of The Inverted Pyramid 

Put your primary and most important information at the very start of your article. Say it simply and clearly. Save the background for later. Give your readers a precise understanding of what you are writing about at the very beginning, in the first line or two, so they can decide if it is relevant to them. Write as though you are writing a news report ? the headline should be clear, concise and simple. The first line of the report will describe exactly what has just happened, followed by the background information to catch you up if you aren?t already aware. The same applies for writing an article for a website.

Precise Keywords

Use them to increase traffic, credibility, authority, leads and conversion rates, and ultimately, profit. Spend time on SEO keyword research in order to write the most effective article possible. Read more about enhancing content for SEO here.

Use Easy-to-Read Language 

Don?t try to write an article full of overly formal language, or content that will require readers to do more research. It is very safe to assume that the Internet will provide researchers with an overwhelming number of sources and a vast array of information on the same topic you are writing about. For this reason, website visitors tend to skim through the information quickly, looking for the most prominent data and avoiding any unnecessary text.

Make Your Content Skimmable 

To invoke an easy, seamless and fulfilling experience for your readers, web content must include visual or aural aids. Infographics are widely used today and have proven to be successful in making textual information more engaging and effortless.


About the Author

Gangadhar Kulkarni

Gangadhar Kulkarni

Gangadhar Kulkarni, owner of web development company is a Internet Marketing Professional having extensive experience in SEO & SMO. He is also founder of seogdk, a digital marketing blog where he shares information about SEO, SMO, SEM, blogging & web technologies by way of articles.

Posts by Gangadhar Kulkarni

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