Are you in search of an answer to a question ?how much YouTubers make from the YouTube videos?' Most of the people ask this question, but it depends that whom you're asking. Some people said, we have heard that if you have one thousand views on your video, then you'll earn $1 and on one million views, you'll make $1000. There are some who say $5 per one thousand views. Well, we haven't asked the right question. We should ask, 'How much Engagement you require to make money on YouTube?'
In fact, you are not making money by views on your videos. When it comes to making money on YouTube Videos, it all depends on the level of engagement that the people have with the advertisement. Here, the word 'engagement' means, 'to click or watch a video for at least 30 seconds.' In fact, the Adwords platform manages the YouTube advertising for which advertisers need to choose from a CPV (Cost Per Video) or CPC (Cost Per Click) model.
Types of Ads
Cost Per Click (CPC) - Cost Per Click model refers to the fact that an advertiser pays money by clicks. For instance, if a particular keyword has a CPC of $4 and a viewer clicks on that ad, it will charge $4 to the advertiser. You'll see these ads popping up in the lower part of the video and also showing up on the right side of your channel in the form of a square box.
Cost Per View (CPV) - Cost Per View model refers to the fact that an advertiser pays money by views. For instance, when someone sees your video for at least 30 seconds or half of the ad, then the advertiser will be charged. Let's say the viewer clicks that ad 50 times and it's not charging the advertiser much, it's because you'll not get paid for the clicks but the views.
There are three types of ads that you need to understand first.
Pre-Roll Ads - These are the kind of ads that pops up as a preview before the video starts and viewers can skip it after 5 seconds.
In-Search Ads - These are the type of ads that are surrounded by a light yellow box and pops up in the search results.
In-Display Ads - These are the type of ads that pops up in the suggested video area, which is present on the right side of YouTube.
Third Party Pre-Roll Ads - These are the type of ads that the viewer has to watch for a particular period. As these forces don't apply to the majority so, I've mentioned them in the last.
How To Make More Money On Your YouTube Channel?
Here, I'm going to list down some of the important steps that you can put into practice right away to earn more cash from your YouTube channel.
1. Take a Sniper Approach
The first and the foremost thing that you have to do start up with a sniper approach. As a matter of fact, advertisers need YouTube channels, meaning those with properly defined demographic. They will prefer to target a particular person within their ads rather than a random user. Just take it as a narrow sniper approach rather having a wide squirt of a shotgun. Try to make your videos by keeping a particular type of person in mind. It's an essential advertising approach in which you have to identify your target market in particular.
2. Target Keywords with a High CPC
Now come the targeted keywords. Always try to target keywords with a high CPC as certain keywords pay more than others. For instance, the word ?home mortgage' has a CPC rate of $17.63 as compared the word ?cheap mobile covers', which has a CPC rate of $1.40. It's because the result is a lot higher. Let's take it this way; there are a 21-year-old girl and a 55-year-old woman, do you talk to them the same way? Obviously not! You need to define your audience first and then make the videos that particularly caters that demographic.
3. Massive Video Production Strategy
Do you know what the massive video production strategy is? I have seen a lot of people complaining that the video is so time-consuming, and you take a lot of time to make it. But I have a solution for you guys. With the help of massive video production strategy, you'll be able to record, edit, upload and optimize around 30 videos in less than 9 hours. There are a number of templates available that you need to follow to create and download YouTube videos via YouTube Downloader to maximize engagement and money making. You just need some creative thinking and some work. So, why are you still waiting? Start earning more money from YouTube videos today by using approaches mentioned above.
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO & SMO. He is also founder of seogdk, a digital marketing blog where he shares information about SEO, SMO, SEM, blogging & web technologies by way of articles.