Just as you need to have a purpose for your business on social media sites, you must also have a goal for your blog. You may be using your blog to attract visitors who may become your potential customers in due course of time. You may be using your project online to connect with other bloggers, developers and designers. Do you want to use the blog to increase your online reputation?
Do you want to use the blog to supplement your income by way of ad revenue through adsense or sale of your products or services? For all this, the purpose of your blog will determine the type of content you choose to publish. If you hope to gather new customers or wish to make known your expertise through the creation of social networks, you can share your work.
If you've just finished a project for a customer and you're happy with the result, consider the opportunity to share this experience through a link on popular social media sites like FaceBook, Twitter and other similar services. Share your works, assuming they are of quality.
It can help to increase the curiosity of those who are seeking your professional advice. Although it may be useful and productive to share your work, you will return to the problem of not being an active member in the user community.
You are likely to be ineffective if you do not interact with your friends or fans on the network. Instead, you may only expose your latest work. If you are using these social media tools for sharing in a systematic and active manner and have developed a solid reputation for yourself and when you are alert on your job and you are looking for feedback from other users, your message will be far more effective.